Currently
Good Smile
2023-Present
A design studio focused on building digital products that lasts.
Previously
Apple
In the 7 years at Apple, I’ve led teams that created online and in-app buying experiences for iPhone, iPad, Apple Watch, Mac, and many others. If you’ve ever clicked on the “Buy” button on Apple.com, you’ve seen my work.
While there, I instigated a new product design process, built teams around this mindset, improved the way we work, collaborate, and delivered results.
I’ve helped define Apple’s digital channel initiatives into WeChat and Amazon.
I’ve also helped create Augmented Reality experiencs to showcase the latest ARKit technologies.
2015-2022
Creative Direction / Art Direction / Worldwide Marketing / Augmented Reality
In the 7 years at Apple, I’ve led teams that created online and in-app buying experiences for iPhone, iPad, Apple Watch, Mac, and many others. If you’ve ever clicked on the “Buy” button on Apple.com, you’ve seen my work.
While there, I instigated a new product design process, built teams around this mindset, improved the way we work, collaborate, and delivered results.
I’ve helped define Apple’s digital channel initiatives into WeChat and Amazon.
I’ve also helped create Augmented Reality experiencs to showcase the latest ARKit technologies.
Ray Super Remote
2013-2015
2013, around the dawn of the streaming wars, I became a founding partner at Ray Enterprises, a hardware/software startup that created Ray Super Remote, a smart universal remote that makes personalize recommendations for you to watch.
I helped create the team, shaped the hardware design, but most of all, defined and designed the software stack, from operating system, remote interfaces, to individual apps.
Joanna Stern at the Wall Street Journal gave Ray a glowing review. It won an innovation award at CES. I also hold patents for my designs.
New York University
2013-2014
Adjunct Professor
I taught Integrated Marketing to graduate students at NYU, on how to create multi-channel marketing campaigns for a wide range of industries.
HUGE
2005-2012
Design Direction / Art Direction
I was part of HUGE’s core design team from when it was a fifteen person shop in Brooklyn, New York, to more than a thousand strong when I left. I worked with some of the best designers in the world, and amassed deep knowledge in the digital space for travel, news, publishing, advertising, retail, sports, and automotive industries.
I designed CNN.com. The first Pepsi Refresh Project. My clients included: Target.com, TED.com, JetBlue, Nintendo, Disney, Scholastic, Under Armour, and countless others. My work there was published multiple times, and earned numerous awards.
In 2012, I joined the HUGE office in Brazil to expand their South American market. While there. I worked with several of the largest brands in South America.
See my work there.